Careers Revamp @
Revamping Justdial Ltd's careers page involves creating an intuitive, visually engaging platform to attract top talent, showcasing the company's culture and values to reinforce its appeal as an employer of choice.
Tools Used
Project Overview
Designing a careers page aims to provide aspiring applicants with seamless navigation and facilitate job applications for their convenience.
The problem statement
When attempting to apply for a job via the website, an applicant encounters difficulty in locating relevant information regarding the company’s culture, current openings or the application process, leading them to abandon the site and seek opportunities elsewhere.
Project Goals
Crafting a landing page for easy access to information and applications.
Encourage / motivate applicants to take action
Make the application process accessible on multiple devices
User problems
Did not know where to look for jobs
Difficulty in finding opportunities once on the career page.
Overwhelmed with the amount of data and advertisements present on the page and drops off
No correct CTA to apply for the jobs
They don’t get to know about the company’s principles, culture & Incentives
Possible Solutions
Based on the all the information collected through research and findings, I figured that an application will require following functionality to promote a healthy lifestyle
Based on insights, give the users flexibility to find the “Apply Now’ CTA easily
Provide the users with enough data about a job requirement for them to make a sound decision.
Simplifying the application process to the core so as to ensure the user does not drop off overwhelmed.
Reducing the highly contracting colors and banners to dedicate the page just for career insights.
Introduce employee testimonials and the incentives the company offers to feed the curiosity of the applicant.
Filter out job opportunities based on locations and designations, job type (remote, offline, hybrid etc)
Primary Research
During the research phase, I also tried to understand;
The Audience: Talking to people who might visit the career page to learn what they want and need.
Checking How People Use the Page: Watching what people do when they visit the former career page to find out what's easy and what's hard for them.
Asking for Feedback: Regularly ask people who use the page what they think about it, so you can make it better based on their ideas.
Secondary Research
I gathered information from existing sources such as articles, industry reports, and competitor analyses to understand trends and best practices in career page design.
Reviewed User Data: I analyzed data from website analytics and user surveys to gain insights into user preferences, behaviors, and expectations regarding career pages.
Examined Case Studies: I studied examples of successful career pages from other companies to identify strategies and features that could be adapted to improve our own.
Understanding the Problem
Applicants primarily apply through a company's website to avoid delays caused by third-party platforms.
Difficulty applying directly through a company's website diminishes trust in the company.
Consequently, there's increased engagement of applicants on job portals like LinkedIn, Naukri.com, etc.
Mobile Designs
Website Designs
Hi-Fi Designs
# Landing Page
CTA for job listing
Takes user directly to the listings page
Sticky Scroll on Top
Applicant can access various sections of theh page directly from the scroll bar
Share Career Page
Applicant shares page with peers looking for a job
Introduction to leadership
Helps in learning more about the company. User can familiarize themselves with this information
Incentives
Provide clarity on the benefits an applicant can expect
Hiring process explained in 4 simple steps
Along with micro-animations to make sure the applicant check the process
Employee testimonials
To provide confidence to aspiring candidates about the kind of work/environment they can expect
Showcasing office culture
Extra activities/celebrations held for icebreaking and bringing the team together
# Job openings
User can check out multiple job postings
# Job Preview Expanded
Provides users with detailed path information about a job
# Result Page - n/a
When user searches for a job listing and there are no results
# Job Summary
All the information a user needs before applying
# Application Form
Users can chat with friends & share their achievement
#With attachment & Capchta
To ensure no multiple entries take place
Key
Learnings
Creating designs from scratch, I iteratively refined layouts and visuals based on feedback and usability testing, ensuring alignment with user needs and company goals.
Testing designs rigorously throughout development, I evaluated usability, accessibility, and responsiveness across various devices and browsers, employing A/B testing to optimize outcomes.
Collaborating closely with HTML and developer teams, I communicated design specifications and resolved bugs efficiently to ensure smooth implementation.
Engaging with peers in data analysis and A/B testing, I deepened my understanding of user-centric design principles and the iterative design process, highlighting the importance of seamless coordination between design and development teams.
Careers Revamp
@
Revamping Justdial Ltd's careers page involves creating an intuitive, visually engaging platform to attract top talent, showcasing the company's culture and values to reinforce its appeal as an employer of choice.
Tools Used
Project Overview
Designing a careers page aims to provide aspiring applicants with seamless navigation and facilitate job applications for their convenience.
The problem statement
When attempting to apply for a job via the website, an applicant encounters difficulty in locating relevant information regarding the company’s culture, current openings or the application process, leading them to abandon the site and seek opportunities elsewhere.
Project Goals
Crafting a landing page for easy access to information and applications.
Encourage / motivate applicants to take action
Make the application process accessible on multiple devices
User
problems
Did not know where to look for jobs
Difficulty in finding opportunities once on the career page.
Overwhelmed with the amount of data and advertisements present on the page and drops off
No correct CTA to apply for the jobs
They don’t get to know about the company’s principles, culture & Incentives
Possible Solutions
Based on the all the information collected through research and findings, I figured that an application will require following functionality to promote a healthy lifestyle
Based on insights, give the users flexibility to find the “Apply Now’ CTA easily
Provide the users with enough data about a job requirement for them to make a sound decision.
Simplifying the application process to the core so as to ensure the user does not drop off overwhelmed.
Reducing the highly contracting colors and banners to dedicate the page just for career insights.
Introduce employee testimonials and the incentives the company offers to feed the curiosity of the applicant.
Filter out job opportunities based on locations and designations, job type (remote, offline, hybrid etc)
Primary Research
During the research phase, I also tried to understand;
The Audience: Talking to people who might visit the career page to learn what they want and need.
Checking How People Use the Page: Watching what people do when they visit the former career page to find out what's easy and what's hard for them.
Asking for Feedback: Regularly ask people who use the page what they think about it, so you can make it better based on their ideas.
Secondary Research
I gathered information from existing sources such as articles, industry reports, and competitor analyses to understand trends and best practices in career page design.
Reviewed User Data: I analyzed data from website analytics and user surveys to gain insights into user preferences, behaviors, and expectations regarding career pages.
Examined Case Studies: I studied examples of successful career pages from other companies to identify strategies and features that could be adapted to improve our own.
Understanding the Problem
Applicants primarily apply through a company's website to avoid delays caused by third-party platforms.
Difficulty applying directly through a company's website diminishes trust in the company.
Consequently, there's increased engagement of applicants on job portals like LinkedIn, Naukri.com, etc.
Mobile Designs
Website Designs
Employee testimonials
To provide confidence to aspiring candidates about the kind of work/environment they can expect
Showcasing office culture
Extra activities/celebrations held for icebreaking and bringing the team together
Hiring process explained in 4 simple steps
Along with micro-animations to make sure the applicant check the process
Introduction to leadership
Helps in learning more about the company. User can familiarize themselves with this information
Incentives
Provide clarity on the benefits an applicant can expect
# Job openings
User can check out multiple job postings
# Job Preview Expanded
Provides users with detailed path information about a job
# Application Form
Users can chat with friends & share their achievement
#With attachment & Capchta
To ensure no multiple entries take place
# Result Page - n/a
When user searches for a job listing and there are no results
# Job Summary
All the information a user needs before applying
Key
Learnings
Creating designs from scratch, I iteratively refined layouts and visuals based on feedback and usability testing, ensuring alignment with user needs and company goals.
Testing designs rigorously throughout development, I evaluated usability, accessibility, and responsiveness across various devices and browsers, employing A/B testing to optimize outcomes.
Collaborating closely with HTML and developer teams, I communicated design specifications and resolved bugs efficiently to ensure smooth implementation.
Engaging with peers in data analysis and A/B testing, I deepened my understanding of user-centric design principles and the iterative design process, highlighting the importance of seamless coordination between design and development teams.
Key
Learnings
Creating designs from scratch, I iteratively refined layouts and visuals based on feedback and usability testing, ensuring alignment with user needs and company goals.
Testing designs rigorously throughout development, I evaluated usability, accessibility, and responsiveness across various devices and browsers, employing A/B testing to optimize outcomes.
Collaborating closely with HTML and developer teams, I communicated design specifications and resolved bugs efficiently to ensure smooth implementation.
Engaging with peers in data analysis and A/B testing, I deepened my understanding of user-centric design principles and the iterative design process, highlighting the importance of seamless coordination between design and development teams.
Hi-Fi Designs
# Landing Page
CTA for job listing
Takes user directly to the listings page
Sticky Scroll on Top
Applicant can access various sections of theh page directly from the scroll bar
Share Career Page
Applicant shares page with peers looking for a job